Why the hell not?
That's how it started. A famously simple notion that got Fractal marketing off the ground: "Why the hell not?"
Why couldn't we pool our talents and resources and do something for ourselves? Surely middle-aged, young-at-heart advertising agency types could forge valuable years of experience into a business? A business where we could focus our skills on designing, optimising and marketing online web presences for the small to medium sized business. And so, that's what we've done.