Why the hell not?

That's how it started. A famously simple notion that got Fractal marketing off the ground: "Why the hell not?"
Why couldn't we pool our talents and resources and do something for ourselves? Surely middle-aged, young-at-heart advertising agency types could forge valuable years of experience into a business? A business where we could focus our skills on designing, optimising and marketing online web presences for the small to medium sized business. And so, that's what we've done.

"...we focus our skills on designing, optimising and marketing online web presences for the small to medium sized business"

A quick overview of how we work

The very first thing we like to do is find the measure: It doesn't matter if you have an existing website or need a new website, we undertake a Competitor Analysis. We search for your online competitors, and then start analysing a long list of criteria. The outcome is a document that informs you of what you're up against - not a thumbsuck - a real facts and figures document that helps us make the right decisions.

Now that the Competitor Analysis has informed us of the job that needs to be done, we compile a quote based on the scope of work.
Keyword Research follows. The initial Competitor Analysis will highlight a few necessary keywords, but is not exhaustive. You want to be found on the internet for specific phrases - on page 1 preferably or page 2 at least - otherwise why would you invest in a website at all?

Lionel du Plessis

Ex-Creative Director, Copywriter, SEO practitioner, Photographer... Need to know more? I have a whole page dedicated to me.