The Online Competitor Analysis – what it is and how we perform one.

Manual Website Audit - online Competitor Analysis by Fractal Marketing

Manual Website Audit

This is not an automated process. It takes a human to analyse each site and evaluate with a critical eye. Grunt Work. Each website is compared against of basket of online competitors and scored – screen shots are collected from the web, numbers are crunched and fed into spreadsheets. The result is an apples for apples comparison and a document that is useful for making informed decisions.

Content Analysis

Each site is evaluated based on content available to search engines – this includes images, blog or news posts, PDFs and includes recency. In other words, we can evaluate how fresh that content is. Overall, this score establishes a “footprint size” of your content versus your competitors.

Content Analysis - Online Competitor Analysis by Fractal Marketing
Social Scores - online Competitor Analysis by Fractal Marketing

Social Performance

Getting a birds-eye-view of all your competitor’s social activity can be a real eye-opener. Here we evaluate the important social channels and the activity for comparison.

Search Score

How well your website is marketed on search engines is probably the most critical statistic you would want to know – compared with your competitors of course. We search for PPC keywords (paid advertising), Organic Keywords in the top 20, number of indexed pages and number of inbound links.

Search Score - Online Competitor Analysis by Fractal Marketing
Website Effectiveness Matrix - Online Competitor Analysis by Fractal Marketing

Website Effectiveness

This matrix is a measure of how your website scores against your competitors in four important areas: Content, Search, Social and the Manual Website Audit.

Technical Score

To perform this part of the exercise, we do use a paid for service to extract robust figures from the web. The resulting scores are used to produce yet another view of competitor strengths and weaknesses.

Technical Score - Online Competitor Analysis by Fractal Marketing
Positioning Matrix - Online Competitor Analysis by Fractal Marketing

Positioning Matrix

Probably the most talked about chart of the Competitor Analysis review. All the resulting information is fed into this global view of your website’s position in relation to your online competitors. A very graphic view of the size of your site and its effectiveness regarding search visibility and social impact.

Why do I need a Competitor Analysis? Read the Blog Post.

Order your Competitor Analysis Today!

Are you wondering if your website is as good as it could be? Can it be compared against YOUR competition? Is it possible to know what they are doing successfully? Is your website optimised for search? The answer is YES, YES and YES! Fractal Marketing can identify your online competitors and supply a comprehensive report and strategy with our Competitor Analysis Report.

Ask us for a quote!