As an online marketing services company, we offer the following services:

For existing website owners:

We advise a comprehensive Competitor Analysis to establish a baseline in the following areas: Search Engine effectiveness (how the website is being found via search engines by analysing your current keywords), technical effectiveness, content and social performance - all within the context of the comparative performance of your online competitors. Having this invaluable information is paramount to establishing a blueprint for increasing performance - whether it be better visibility, increased sales, a rise in online leads... the goal is to establish where you are in order to take you to the next level. The recipe we recommend would include monthly SEO maintenance and reporting, PPC ad campaign implementation and reporting, social monitoring and content management.

For new website owners:

We can assist with hosting, website design and setup, keyword research, SEO, PPC, content planning, social implementation and monitoring.

SEO or Search Engine Optimization: We are often asked "What is it?", "Why should I have it?" and "Does it hurt?" - among many other questions. Simply put, it is the practice of making your website (and its associated online channels) more visible to searchers actively seeking a product or service such as yours. Your website may be beautifully designed and you may offer a superior product to your competitors, but if a searcher looking for what you offer cannot find you on page one of their Search Engine Results Page, you've lost. Our task is to dig up those terms people are typing into the search bar for your product category, optimize your site accordingly and track the progress. If your product or service category is highly competitive, getting optimum results can take time, effort and expertise (all of which we have plenty of). That should answer the first two questions. As for the third, truthfully, it's always going to hurt - Getting to page one of the search results can take time and money. Not getting to page one?.. well that's gotta hurt even more.

We have many requests for website design - actually, to be honest, the requests we most often get sound like this: "Help. I need a website...". Of course we are always willing to oblige. Our team is more than capable of blowing your socks off with our design skills, but before we pick up a pencil, we at Fractal Marketing who know a thing or two about "just gimme a website", have to ask our clients some questions. Questions like "Do you know your online competitors?" and "Do you have any clear-cut goals for the website?". There are many more of course, but the point is we don't like to just make websites, there are many companies who do a wonderful job of doing just that - and we have often referred. Our goal is to design a website that works for you, has clear-cut marketing goals, generates leads, converts visitors into sales... the sad truth is that many websites without an online marketing plan just flounders around in obscurity. A money drain. A black hole. We don't want that for you. The reality is that the internet is becoming more and more influential in the success of business everywhere, and if you as a business owner or entrepreneur don't have a strategic internet presence, you're on the back foot. We'd like to help, assist, manage.

There's good news and there's bad. First the good: PPC or "Pay per Click" advertising is a boon to the business owner or entrepreneur. It's the best thing that has happened in the world of advertising since "paw fell off the dinosaur". It's quick and easy to set up, and the results can be almost instantaneous. You only pay when someone clicks on your ad. Compare that to placing a newspaper or magazine ad where you have to pay upfront for the placement, which is always calculated on the publication's circulation figures. In that scenario, you have no idea who sees your ad, how many times they saw the ad, or even if the ad is a good one or a bad one. In that scenario, you generally have to hope and pray. John Wanamaker once famously quipped, "Half the money I spend on advertising is wasted; the trouble is I don't know which half". With pay per click advertising, all that seemingly changed. The word 'seemingly' is the clue to the bad news: Yes, pay per click advertising works astonishingly well, it's fast, the results are staggering... but only when crafted in the hands of a skilled practitioner. Many thousands get poured into a PPC Campaign with not a single conversion. We've seen many a prospective client who can see people clicking on their ads, visiting their website... yet not a single verifiable goal was reached over several months. If that's your story, we'd love to chat. If you don't want that to be your story, we certainly should chat.

As a website owner, you should want to know how your site stacks up against the competition. When people searching for your service or product type in a search term (keywords), does your site feature on page one of the Search Results? Or does your online competition fair better than you do? And if so, what are they doing to be better? Another question: Do you even know what keywords people are using to search for you? (Sometimes, what you think people should be typing in to the search bar isn't at all what they're actually typing in). And no, typing in variations of your company name doesn't cut it. Think about it, searching for your name means they already know you. The pot o' gold at the end of the rainbow is being found for the type of service or product you offer in spite of the competition. You're looking for new customers right? Undergoing an extensive Competitor Analysis will provide these answers and many others:
• What keywords are being used to find your site and those of your competitors?
• What PPC (pay-per-click) advertising keywords are being used by your competitors?
• An insight into your competitors' online marketing strategies.
Our Competitor Analysis is 90% quantifiable and 10% objective. All of the quantifiable information is verifiable and all of the documentation is supplied to you for deeper analysis. The goal is to give you an insight into your site's overall performance when compared to your online competitors, giving you a strategic advantage to broaden your online impact in a positive way.

What You Get