Day Spa Online Marketing for Royal Orchid Thai Spa
When the new owner of Royal Orchid Thai Spa & Hair Salon approached us for help with her day spa online marketing, we immediately started poking around the existing website. What we found was not surprising. We never slate other people's work, but it has to be said - the SEO was non-existent. The previous owner had the website created by a well-known "online marketing" company and despite the fact that she was paying for SEO services, none of it was evident. The most basic SEO was not even implemented. That makes us angry. That kind of "take the money and run" attitude is what gives the industry a bad name. For example, just googling the brand name "Royal Orchid Thai Spa" returned a page 3 listing. Ugh.
That's all changed now. We bought a new domain name, rebuilt the website from scratch, and instituted new bookings pages. Previously, customers were not even using the online bookings forms provided. We are happy to report that customers are now using the online bookings process - emails are sent to the front desk with all the relevant contact details - and its proved to be quite successful.
How we fixed day spa online marketing for Royal Orchid Thai Spa
Starting with our Comprehensive Online Competitor Analysis - we were able to quickly identify all the competitors in and around Royal Orchid Thai Spa's catchment area: 20 were identified - 4 were identified as serious competition. We did some digging, identified the keywords we needed to target, and set about building pages that would get us serious online traffic.
Here's our results in just 3 short months: