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What is email automation – and should you have it on your site?


Believe it or not, email is still the most important marketing resource in the 21st century. Here are some stats:

89% of marketers say that email is their primary channel for lead generation. (Mailgen)

61% of consumers like to receive weekly promotional emails and 28% want them even more frequently. (Email is not Dead)

95% who opt in to email messages from brands find these messages somewhat or very useful. (Salesforce)

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company)