Email Marketing South Africa

Lionel du Plessisblog

illustration: Business tablet computer with email marketing - What is email marketing South Africa - and how does it work

What is email marketing and how does it work? Whether it’s Email Marketing South Africa or Email Marketing USA – the methods are all the same universally. Marketers globally are using the same “best practices” to grow their customer base using email as a channel. I have been dreading writing about this topic for a long time now*. Why? There … Read More

Fresh Content for best Marketing Results

Lionel du PlessisBlogging, content marketing

Fresh Content is key to your online marketing strategy

How to get the best Marketing Results with Fresh Content Creating fresh content on your website is (and will be for some time to come) the single most important aspect of online marketing. Forget the shiny new distractions like posting cute cats and puppies on Social. It may be fun, but it’s not really helping. Stop wondering whether all that money … Read More

Strategies for writing blog posts

Lionel du Plessisblog, Blogging

Man asking for help - let me help with Strategies for writing blog posts

Strategies for writing blog posts (A great big “How to…”) “I can do this” I keep telling myself. “Writing blog posts is easy”. Well, if it were that easy, then everyone would do it. But in reality, the cursor blinks, the blank page causes snow blindness, and it’s time (thankfully) to get up and make some tea. And that blog post … Read More

Why your website needs a blog

Lionel du Plessisblog

Why your website needs a blog - every blog post is like a signboard or a piece of internet real estate

Why your website needs a blog (your marketing efforts rely on it). Now that you have a website, you’re probably wondering where to go from here. “What have I got myself into?” – even if you’re not saying it out loud, you have probably thought it. I hear you. Building a website is not cheap – as you know – … Read More